What it’s like to be a female founder in the Instagram era

Entrepreneurial women are finding that they have unprecedented influence—whether or not they want it.

Tyler Haney was fed up. Last November, she was trying to fill an executive role at her athleisure company, Outdoor Voices, and had brought in an external recruiting firm. Haney had been clear about what she was looking for, but the recruiters seemed oblivious to—or disdainful of—her wishes. So the 30-year-old founder and CEO went on her In­stagram account and posted a sweaty gym selfie to her nearly 50,000 followers with an impassioned caption: “I may look sweet and people call me cute . . . but underneath it all I am a BEAST. It’s wild how many people try to chip away at this strength on a daily basis.”

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What it’s like to be a female founder in the Instagram era
By Carrie Battan

April 21, 2019 at 11:00PM
via Fast Company http://feedproxy.google.com/~r/fastcompany/headlines/~3/MMxDaSdJx2I/what-its-like-to-be-a-female-founder-in-the-instagram-era