‘Shot On iPhone’ Ads Hijacked In NYC Subway Tunnels To Uphold Gun Control



Image by Ji Kim and Andy Koo, featured with permission

People seem to pay less heed to safety than they do the latest smartphones, so Ji Kim and Andy Koo—two seniors at the School of Visual Arts in Manhattan—have sought to turn heads with an Apple-like campaign.

Mirroring the design of the popular ‘Shot on iPhone’ advertisements, the aptly-titled ‘Shot with AR-15’ poster series can be viewed in New York City’s streets and subway tunnels.

The sobering campaign seeks to inform the public about the “deadly power” of the AR-15 rifle—the choice weapon of recent mass shootings, such as the incidents in a Las Vegas concert, an Orlando nightclub, Sandy Hook elementary school, a high school in Parkland, Florida, and a church in Texas.

“To help raise awareness about the deadly power of this weapon of war, I hijacked the iconic ‘Shot on iPhone’ campaign and turned it into ‘Shot with AR-15’ featuring the [National Rifle Association (NRA)] logo,” Lee described in his portfolio.

He told NY Daily News, “We were on the subway and we saw the ‘Shot with iPhone’ ads and we thought to make use of the word’s two different meanings—taking photos and getting shot by a gun.”

“We thought it would be a smart way to visualize and tell people what we were thinking.”

The students produced 12 designs and printed them more than 80 times. The images were first put up on 24 March 2018, which fell on the same day as the ‘March for Our Lives’ rally.

The posters have undoubtedly turned heads, with Instagrammer Max Chen remarking, “Such clever guerilla marketing. I legit thought they were ‘Shot on iPhone’ ads at first.”

The two are planning to roll out the ‘Shot on AR-15’ campaign throughout the United States. See some images from the collection and view more works from Ji Kim and Andy Koo through their websites.



Image by Ji Kim and Andy Koo, featured with permission



Image by Ji Kim and Andy Koo, featured with permission



Image by Ji Kim and Andy Koo, featured with permission



Image by Ji Kim and Andy Koo, featured with permission

[via Davar Azarbeygui and NY Daily News, images by Ji Kim and Andy Koo, featured with permission]

‘Shot On iPhone’ Ads Hijacked In NYC Subway Tunnels To Uphold Gun Control
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April 9, 2018 at 04:03AM
via TAXI Daily News http://www.designtaxi.com/news/399144/Shot-On-iPhone-Ads-Hijacked-In-NYC-Subway-Tunnels-To-Uphold-Gun-Control/