Rebel youth in bootleg Levi’s: the story of Japanese denim


Rebel youth in bootleg Levi’s: the story of Japanese denim
In the wake of World War II, as Japan slowly adjusted to life after years of turbulence and trauma, the 1950s saw a new generation of spirited youth challenge the societal conventions that their parents held dear.

Despite the elder generation’s mistrust of and disdain for America – whose troops had come to occupy Japan in the final years of the war – their children formed something of an obsession with the USA, taking the all-American spirit and subversive style of the country’s rock…

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March 24, 2018 at 09:38PM
via http://www.dazeddigital.com/fashion/article/39356/1/a-brief-history-of-japans-obsession-with-denim-levis-evisu?utm_campaign=RSSFeed&utm_medium=Link&utm_source=ifttt&utm_term=rebel-youth-in-bootleg-levi-s-the-story-of-japanese-denim