The marketer is sitting out the big game, but not the big-name campaign.
Squarespace may not be buying up any Super Bowl ad time this year, but that doesn’t mean it can’t continue its annual tradition of tying a celebrity spokesperson directly to its products. The brand has teamed up with director Spike Jonze and Idris Elba for its newest campaign, which focuses on Elba’s many creative pursuits and, crucially, the website he uses to help publicize them.
Never mind the Super Bowl, Squarespace has Idris Elba and Spike Jonze
By Jeff Beer
January 30, 2019 at 06:50AM
via Fast Company http://feedproxy.google.com/~r/fastcompany/headlines/~3/3Mo6uH927nc/never-mind-the-super-bowl-squarespace-has-idris-elba-and-spike-jonze