[Click here to view the video in this article]

McDonald’s is teaming up with Joseph Robinson—founder of streetwear brands Joe Freshgoods and Don’t Be Mad—for a capsule collection called ‘That’s the Mix’, which is targeted at young adults.

Robinson said that he had received an e-mail from the Golden Arches involving a request to design merchandise for the fast food company. The collaboration also aims to create buzz around the launch of ‘Mix’ by Sprite Tropic Berry, a soft drink exclusive to McDonald’s.

The capsule collection consists short- and long-sleeved t-shirts, socks and a leather varsity jacket displaying the logos of McDonald’s, Sprite and Joe Freshgoods. McDonald’s has also released an exclusive song and video by Kyle the rapper together with the launch.

Find out more details on how to get your hands on the merchandise here and check out the music video below.

Check out our #ThatstheMIX lookbook starring @superduperkyle and capsule collection designed by @joefreshgoods to launch #MIXbySpriteTropicBerry made with classic lemon-lime and natural 🍍🍓🍊flavors. Find out how you can get an item of the collection available at select @mcdonalds locations ‪this Friday May 25‬! Link in bio. NO PURCH NEC. 13+. Must be present in part. restaurants in Atlanta Chicago L.A & NYC. Activations begins at approx. ‪2:00 pm‬ local time and ends when supplies run out or ‪at 4:30 pm‬ whichever is earlier ‪on 5/25/18‬. For complete rules free method of entry prizes odds & all details see link and poster or sponsor’s representative at restaurant.

A post shared by McDonald’s (@mcdonalds) on May 21, 2018 at 9:39am PDT

[via GQ, opening image via McDonald’s]

McDonald’s Launches Streetwear Collection That Hypebeasts Would Love
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May 31, 2018 at 03:13AM
via TAXI Daily News http://www.designtaxi.com/news/399894/McDonald-s-Launches-Streetwear-Collection-That-Hypebeasts-Would-Love/