For the first time in the fashion brand’s history, Lacoste has changed its logo and replaced the famous crocodile with ten endangered species, all of which face imminent threat of extinction. The launch marks Save the Species, a three-year partnership between Lacoste and the International Union for Conservation of Nature (IUCN) to support and raise awareness for endangered animals. The IUCN has been a global authority on the status of the natural world for 70 years.

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