How the Polaroid Camera Seduced the Art World


How the Polaroid Camera Seduced the Art World
The Polaroid is a picture post-it to be stuck in albums, pinned on walls, magnetised to fridges, kept by lovers. The Polaroid was forever treasured, for it captured a moment in time, making it tangible in mere seconds. Why, then, was its heyday so relatively short-lived? Presented by scientist Edwin Land in 1947, its time in the spotlight was predominantly the 70s, an era when the great SX-70 wowed the world with its almost magic ability to capture and immortalise memories…

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June 13, 2017 at 08:42AM
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