Video screenshot via Dolce & Gabbana
Dolce & Gabbana has potentially whittled away the loyalties of its lucrative Chinese demographic following a nightmarish week that had people around the world crying, “racist.” The Italian fashion house’s founders have since apologized for “the way we expressed ourselves.”
Chinese social media users had been vocal about a series of ads that appeared to be condescending and an insinuation that the mainland Chinese lacked refinement. The campaign, titled ‘DG Loves China’, depicted an Asian female being taught to enjoy Italian specialties like pizza, spaghetti, and canolli with chopsticks.
The campaign was launched to promote the brand’s largest, most extravagant fashion show yet in its history of 33 years.
Shortly after the videos got out, the phrase, “Boycott Dolce,” skyrocketed to become a leading discussion topic on Chinese social network Weibo. The fashion house was not just called out for being demeaning to billions of people around the world, but also for its use of tired and stereotypical props in its videos.
To make matters worse, screenshots allegedly revealing an unkind exchange of words between co-founder Stefano Gabbana and Instagram users had surfaced.
Celebrities with millions of followers had thus dropped out of D&G’s fashion show, with some vowing never to use or purchase its products again. The outcry was so overwhelming, D&G was forced to cancel the event.
On Friday, nearly a week after the fiasco began to bubble, D&G’s founders Stefano Gabbana and Domenico Dolce delivered an apology to anyone who was offended by what had transpired in the past week.
“Our families have always taught us to respect various cultures in all the world, and this is why we want to ask for your forgiveness if we have made mistakes in interpreting yours…” Dolce said.
“We have always been in love with China. We’ve visited it and seen many of its cities. We love your culture and certainly have much to learn. That is why we are sorry if we made mistakes in the way we expressed ourselves.”
“We also want to apologize to all the… Chinese people throughout the world,” Gabbana added. “We take this apology very seriously.”
The duo closed their apology by saying, “Sorry,” in Mandarin.
[via Dolce & Gabbana]
D&G’s Founders Issue Apology Video Over ‘Racist’ Ads & Outbursts About China
November 24, 2018 at 05:35AM
via TAXI Daily News http://www.designtaxi.com/news/402538/D-G-s-Founders-Issue-Apology-Video-Over-Racist-Ads-Outbursts-About-China/