Image via focal point / Shutterstock.com

You can now taste the feeling of booze running down your throat. A couple of months after its announcement had fans all hyped up, Coca-Cola has finally unveiled its first alcoholic beverage in its history of 130-odd years.

The brand is banking on Japan’s alcopop trend, coined “Chu-Hi,” which generally refers to low-alcohol sodas. It’s a category of drinks favored by youths in the country, particularly women.

The canned drink, ‘Lemondo’, is a lemon sour cocktail that comes in three flavors: ‘Salty Lemon’, ‘Standard’, and ‘Honey’. The ‘Salty’ version boasts the highest alcohol percentage of seven-percent, ‘Standard’ contains five-percent of alcohol, and the ‘Honey’ variation can be downed the most easily with only three-percent.

According to taste-testers at Japanese news site SoraNews24, ‘Lemondo’ is “actually even tastier” than the lemon sours served at some local bars.

Coca-Cola has no plans to roll out the range globally yet, so you might want to check out these affordable boozy drinks, which are priced at just JP¥162 (US$1.50), the next time you’re in Japan.

Image via PR TIMES

Image via PR TIMES

[via BBC, images via various sources]

Coca-Cola Releases Its First-Ever Alcoholic Drink With Lemony Fresh Can Design
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May 28, 2018 at 10:14PM
via TAXI Daily News http://www.designtaxi.com/news/399841/Coca-Cola-Releases-Its-First-Ever-Alcoholic-Drink-With-Lemony-Fresh-Can-Design/