Instead of leveraging the star power (and the potential fallout) of online celebrities, companies are seeking those with small, dedicated followings.
Source: Byeeeee, Logan Paul: Brands Prefer ‘Micro Influencers’ Now
Instead of leveraging the star power (and the potential fallout) of online celebrities, companies are seeking those with small, dedicated followings.
Source: Byeeeee, Logan Paul: Brands Prefer ‘Micro Influencers’ Now