Image via LOLA MullenLowe
Burger King and McDonald’s rivalry is nothing new. Right after debuting anti-‘Happy Meals’, it now trolls the Golden Arches by openly encouraging diners to opt for a “clown-free” birthday.
Burger King collaborated with creative agency Lola MullenLowe to produce print ads featuring kids crying in fear as scary clowns with eccentric makeup hold them at their birthday parties.
“Birthdays should be happy,” each headline reads, and proceeds to suggest celebrating kids’ birthdays at Burger King.
These ads strongly warn against hosting parties wherever McDonald’s famous clown, ‘Ronald McDonald’, is present. This is one interesting way to cut out competition.
Marcelo Pascoa, head of global marketing at Burger King, explains, “Burger King knows that birthdays are a very big deal for kids and we believe they should be fun and clown-free.” He also assures kids that they will not be “traumatized” with this policy.
Previously, Burger King also aptly hijacked screenings of horror film IT with imagery of ‘Ronald McDonald’ in hopes of increasing society’s distrust of clowns.
Burger King Makes McDonald’s A Laughing Stock Again By Ridiculing Its Clown
May 8, 2019 at 01:01AM
via TAXI Daily News http://www.designtaxi.com/news/404604/Burger-King-Makes-McDonald-s-A-Laughing-Stock-Again-By-Ridiculing-Its-Clown/